Explore Projects
What started as a failed startup idea led me toward the work I actually love.
I set out trying to build a business. Somewhere in that process, I realized the part I couldn’t stop thinking about wasn’t only the operation behind it — it was the identity, the atmosphere, and the feeling of making an idea look alive before it ever existed in the world.
That realization became one of the clearest roots of Rising Veil.
First Concept · Brand Identity · Creative Discovery
K9 Energy Lab
A mobile dog fitness concept that mattered less, in the end, as a startup plan than as proof of what I loved shaping: positioning, visual identity, tone, and a brand world that felt coherent at first glance.
